Global Creative Leadership
As International Brand Design Manager at XPENG, I played a key role in defining the brand’s visual identity across multiple regions, ensuring that our innovative and sustainable vision resonated with diverse European markets. I led the creative direction for branding projects, product launches, and key events across Europe and beyond, from Germany to Dubai.
Key Contributions: Led the creation of all Point of Sale Materials (POSM) and orchestrated design efforts for product launches, ensuring a cohesive and impactful brand presence globally.
Multi-Channel Design Execution
I spearheaded the design and execution of multimedia content across digital, print, and Out-of-Home (OOH) platforms, including television. My work ensured that XPENG’s messaging was consistently powerful and engaging, no matter the medium.
Key Contributions: Curated creative direction for photos, videos, and paid media campaigns, driving brand engagement and reinforcing XPENG’s identity throughout Europe.
Content Creation & Social Media Engagement
As part of my role at XPENG, I was deeply involved in creating and directing content that amplified the brand’s presence on social media platforms. I produced engaging photos and videos that captured the essence of major events and product launches, ensuring our message resonated with a global audience.
Key Contributions:
- Directed and curated content for social media recaps of key events, boosting brand visibility and engagement.
- Developed high-impact visuals and videos for digital campaigns, effectively communicating XPENG’s innovative vision.
Process Optimization
My role extended beyond design execution to include optimizing creative processes and staying ahead of industry trends. By streamlining workflows and introducing new templates, I improved the efficiency and effectiveness of our creative output.
Key Contributions: Optimized the creative team’s operations across Europe by implementing process improvements and innovative design strategies. This enhanced efficiency and facilitated seamless coordination of requests and workloads from five different countries, ensuring that all projects were managed effectively and delivered on time.
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