Crafting an Urban Identity
Creative Directior and Visual Designer
2019
A Fusion of Street Culture and Bold Design
In this personal project, I created a conceptual campaign for Foot Locker, centered around the launch of exclusive sneakers. The campaign was designed to resonate with Foot Locker's target audience—urban youth who live and breathe street culture. The visuals are bold, vibrant, and reflect the dynamic nature of the sneaker culture.
Campaign Concept & Strategy
The campaign is driven by the idea of elevating sneakers as a cultural symbol. By integrating street art-inspired graphics and bold typography, the campaign was designed to stand out in the urban landscape, capturing the attention of sneaker enthusiasts and reinforcing Foot Locker’s position as a leader in sneaker culture.
Visual Communication & Execution
The campaign was executed through a series of posters and billboards strategically placed in high-traffic urban areas. The goal was to create a visual impact that not only grabs attention but also resonates with the culture of the sneaker community. The designs are meant to be both eye-catching and meaningful, celebrating the individuality and style of sneakerheads.
This project allowed me to explore the intersection of street culture and design, emphasizing the importance of creating visuals that are both impactful and culturally resonant. The experience reinforced my ability to craft campaigns that not only capture attention but also connect with the intended audience on a deeper level.
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